Tees. Tanks. Hoodies. Underwear.
Designed by queer people, for queer people.
No corporate sanitizing. No generic Pride slogans.
Most Pride clothing is made by people who've never been to a gay club. It's rainbows for people who like rainbows. We make gear for people who actually live this — the ones who show up, who make the scene, who give the community its texture.
304 is for us. Made by us. No apology.
Singles, doubles, and mesh. Cut for movement, built for showing off.
Heavyweight fits, quality cotton. The kind you actually want to wear again.
Warm. Bold. The hoodie that starts conversations.
Menswear cut. No performative ally energy. Just real gear.
Every piece is designed for queer people who actually live the culture, not tourists passing through Pride month.
Print on demand means we only make what sells. You don't pay for inventory that sits in a warehouse.
DTG and DTF printing — vivid colors, durable ink, prints that last as long as the garment.
Production facilities worldwide. Orders ship from the facility closest to your customer — faster, cheaper, cleaner.
Clothes that know what they are.
For people who know what they are.